Brittany Teei, a former top-tier junior tennis player, transformed personal adversity into community impact by founding 3 Bags Full (3BF). Her initiative started by training local youth through her financial literacy platform, KidsCoin, and evolved into a digital skills training and recruitment programme co-designed with high school students. During COVID-19, she scaled the programme to support displaced workers, injecting over $1 million into local communities. Today, 3BF prepares Māori and Pasifika youth for tech careers through a flexible, interest-led, and kaupapa Māori-informed model.
3BF’s model prioritises rangatahi leadership, personalised learning, and community integration. It blends digital upskilling with financial literacy, personal development, and cultural values. By avoiding traditional education constraints, 3BF leverages micro-credentials and builds strong whānau and industry partnerships. Youth co-design the curriculum, making the programme relevant, adaptable, and rooted in local tikanga.
Major barriers include limited funding to meet programme demand, systemic bias in the tech industry, and pressure from stakeholders to conform to traditional education models. There's also a persistent gap in uptake for financial literacy, and challenges in scaling while maintaining flexibility and authenticity. Differences in iwi priorities require customised approaches rather than one-size-fits-all solutions.
3BF demonstrates how culturally responsive tech education can create sustainable opportunities for Māori and Pasifika youth. It empowers rangatahi to lead, strengthens whānau and hapū, and offers a proven model for bridging the digital divide. Brittany’s approach proves that with the right support, young people can be the drivers of economic transformation in their communities.
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