Toi Kai Rawa

Jay Tihema brings lived experience, educational leadership, and deep community connection to his work at Toi Kai Rawa, where he leads initiatives like Hihiko Te Rawa Auaha and supports wider innovation programmes such as Toi Ki Tua, He Rangatahi He Anamata, and Whai Mahi. His focus is on building equitable, culturally responsive pathways into STEAM, tech, and employment for Māori youth. Jay believes success lies in designing programmes that meet rangatahi where they are – valuing informal skills, reframing identity as strength, and supporting nonlinear, portfolio-style career journeys.

"There's work to do in helping them move past conditioning and self-limiting beliefs. We can reframe perceived weaknesses as strengths. For example, being haututū isn't about being seen as mischievous and unfocused – it can be a gift because you're curious and don't just accept things at face value."
Jay Tihema
Co-Founder and CEO of Company
Ngāti Apa, Ngāti Tūwharetoa

What Sets Them Apart

Toi Kai Rawa, through Jay’s leadership, centres Te Ao Māori in all its programmes by embedding cultural identity, lived experience, and community-defined success into programme design and assessment. Jay champions rangatahi-led design, builds industry accountability, and strengthens capability over credentials.

Tauārai – Barriers

  • Lack of culturally grounded, real-world learning environments
  • Weak cross-sector collaboration
  • Disengaged or under-supported whānau
  • Over-reliance on credentials instead of capabilities
  • Limited visibility and infrastructure in rural communities
  • Assessment standards that don't reflect Māori learner realities
  • Extractive employer practices and racist workplace environments



Recommendations

  • Recognise and credit informal and self-directed learning
  • Embed cultural identity and collective values into success criteria
  • Empower youth-led programme design and governance
  • Invest in NEETs and alternative pathways
  • Develop future-ready skills through culturally grounded experiential learning
  • Enable meaningful cross-sector collaboration
  • Support nonlinear, portfolio-style career navigation
  • Transform employment systems to work for Māori
  • Build digital infrastructure that serves community needs
  • Train educators and community mentors to identify Māori learner potential



Why It Matters


Jay’s work illustrates that real transformation in education and employment requires systems that reflect Māori realities, aspirations, and strengths. Equipping rangatahi with confidence, capability, and cultural grounding will ensure they’re not only part of the future – they’re leading it.

Photo © Jay Tihema

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