PurSuit

‍PurSuit is a Heretaunga-based organisation founded in 2017, focused on empowering Māori rangatahi through digital skills training, social enterprise, and holistic support. Led by Moira and Anaru, the team delivers hands-on programmes that teach coding, web development, AI tools, and entrepreneurship while embedding cultural values and strong pastoral care. The kaupapa is grounded in a Te Ao Māori worldview, aiming to create long-term pathways into tech careers and education for rangatahi who are often excluded from traditional systems.‍

“If their home situation is not stable, it is going to impact their learning.”
Moira McGarva-Ratapu & Anaru Ratapu
Co-Founder and CEO of Company
Ngāti Kahungunu, Rongomaiwāhine, Ngāti Whātua

What Sets Them Apart


PurSuit blends digital innovation with cultural and pastoral frameworks. Their award-winning wellness platform, NOHI, not only supports rangatahi well-being but also generates sustainable income and employment. Their 6-week programmes culminate in community presentations, fostering confidence, connection, and real-world impact. Pastoral care is extended for 12 months post-training, ensuring long-term support.

Tauārai – Barriers

  • Many rangatahi lack foundational work habits and stability to enter the tech workforce.
  • Housing insecurity severely impacts learning outcomes.
  • Tech industry standards exclude those without formal qualifications.
  • Short-term job placements do not always align with long-term career aspirations.
  • Misalignment between micro-credential systems and the realities of disengaged learners.


Recommendations

  • Create transitional pathways like internships and apprenticeships in tech.
  • Emphasise foundational soft skills like accountability and teamwork.
  • Extend wraparound support and build housing partnerships.
  • Embed Māori cultural frameworks like te whare tapa whā in training.
  • Develop internal income streams through digital products.
  • Foster flexible credentialing systems that work for akonga Māori.
  • Redefine success by tracking long-term education and employment outcomes.
  • Advocate for inclusive tech hiring practices recognising non-traditional learning.


Why It Matters


PurSuit shows how digital training programmes grounded in kaupapa Māori can address systemic inequities and empower rangatahi to thrive. Their model offers a replicable blueprint for sustainable, culturally aligned tech pathways that prioritise holistic well-being and long-term success over short-term outputs.

Photo © Anaru Ratapu & © Moira McGarva-Ratapu

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