Nōna Te Ao

Nōna Te Ao Charitable Trust, founded by Sammy Hughes, works nationally to enable equitable education and employment outcomes for Indigenous communities. With a background spanning corporate leadership and curriculum design, Sammy focuses on transforming grassroots dreams into real outcomes. His vision is underpinned by the whakataukī: Ko te manu e kai ana i te mātauranga, nōna te ao – the world belongs to the bird who feasts on knowledge.

“We’re creating the framing and the framework and infrastructure that’s needed for the work to happen… we bring our whānau together, do a mass collaboration, and then take them away for that week to mould them.”
Sammy Hughes
Co-Founder and CEO of Company
Te Whakatōhea, Te Whānau-ā-Apanui, Leimatua (Vava’u)

What Sets Them Apart


Nōna Te Ao builds the collaborative infrastructure that allows large-scale, multi-sector programmes to thrive. They bring together partners from education, tech, and business – including Microsoft and AWS – to co-design micro-credential pathways and support employment transitions. The kaupapa is highly adaptable, honest in its promises, and focused on long-term success for rangatahi Māori.

Tauārai – Barriers

  • Financial incentives can derail collaboration and shift focus from community to profit.
  • Transitioning rangatahi into secure jobs post-training remains challenging.
  • Qualified facilitators who are both skilled in industry and effective educators are rare.
  • Managing large-scale Pacific collaborations requires robust financial buffer systems.


Recommendations

  • Build structured collaboration frameworks with trusted, diverse partners.
  • Set clear, achievable outcomes to maintain participant trust.
  • Provide ongoing, personalised support post-programme.
  • Invest in facilitators with both industry knowledge and teaching ability.
  • Use data to demonstrate impact and secure funding.
  • Support grassroots programmes with infrastructure and scale-up funding.
  • Address potential greed by staying grounded in shared kaupapa and values.


Why It Matters


Nōna Te Ao’s work proves that when Indigenous communities are given the tools, trust, and infrastructure to lead, the impact on education, employment, and whānau wellbeing is transformative. Sammy’s leadership offers a roadmap for designing culturally grounded, scalable solutions that truly serve rangatahi Māori.

Photo © Atlantic Fellows

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