Nōna Te Ao Charitable Trust, founded by Sammy Hughes, works nationally to enable equitable education and employment outcomes for Indigenous communities. With a background spanning corporate leadership and curriculum design, Sammy focuses on transforming grassroots dreams into real outcomes. His vision is underpinned by the whakataukī: Ko te manu e kai ana i te mātauranga, nōna te ao – the world belongs to the bird who feasts on knowledge.
Nōna Te Ao builds the collaborative infrastructure that allows large-scale, multi-sector programmes to thrive. They bring together partners from education, tech, and business – including Microsoft and AWS – to co-design micro-credential pathways and support employment transitions. The kaupapa is highly adaptable, honest in its promises, and focused on long-term success for rangatahi Māori.
Nōna Te Ao’s work proves that when Indigenous communities are given the tools, trust, and infrastructure to lead, the impact on education, employment, and whānau wellbeing is transformative. Sammy’s leadership offers a roadmap for designing culturally grounded, scalable solutions that truly serve rangatahi Māori.
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