MEA developed and executed a communications strategy for Ngāpuhi Iwi Social Services, seamlessly integrating it across various digital platforms. Our team remained readily available for guidance whenever required. Additionally, we spearheaded the design and production of the impactful Matua Atawhai campaign in collaboration with trusted suppliers.
MEA and Ngāpuhi Iwi Social Services teamed up for the Matua Atawhai campaign, creating a detailed plan for effective communication across different platforms through research and workshops.
MEA collaborated with Ngāpuhi Iwi Social Services to develop and execute a comprehensive communication plan, including the Matua Atawhai campaign. Our process began with a thorough survey to gather key background information and assess the current communication landscape. We provided a summary report of survey findings, highlighting gaps and drafting ideas for improvement. Through onsite and online workshops, we engaged staff to gather their insights and ideas, which informed the design of audience avatars and key messaging. The culmination of our efforts resulted in the development of a detailed communications plan, encompassing critical messaging guides for various platforms such as social media, videos, branding, e-pānui, and website development, along with protocols for media/PR/comms management and social media outreach.
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