Waikato District Health Board partners with MEA to launch a targeted vaccination campaign for rangatahi Māori, emphasizing "local places, local faces" and "get connected, get protected," with a focus on saving lives and safeguarding communities from the impacts of COVID through comprehensive communication collateral and content creation.
Embark on a vital health initiative as Waikato District Health Board collaborates with MEA to spearhead a targeted vaccination campaign for rangatahi Māori, prioritizing community well-being and COVID-19 resilience.
Waikato District Health Board (DHB), one of New Zealand's 20 district health boards, serves the principal iwi of Hauraki, Ngāti Maniapoto, Ngāti Raukawa, and Waikato, along with Ngāti Tūwharetoa and Whanganui iwi groups.
MEA is honoured to develop a comprehensive campaign in collaboration with the Puna Waiora Team, aimed at promoting and increasing the vaccination rate of rangatahi Māori in the region, emphasizing the "local places, local faces" and "get connected, get protected" concepts. Our focus is to save lives and protect communities from the impacts of COVID, providing targeted communication collateral, including branding, posters, the Ngā Manukura Campaign, and content for various channels such as print, digital, signage, and radio.
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