Jobs for Nature / Kaimahi for Nature - Te Runanga o Te Rarawa

The Papatuanuku Roopu is an Alliance that was formed between Te Kahu o Taonui, the  Department of Conservation, and Northland Regional Council, with support from  the Ministry of Social Development, to identify Jobs for Nature investment for Te  Tai Tokerau. The Department of Conservation has provided funding for a  communications role to support storytelling with the projects. The storytelling has  a strong focus on growing understanding and support for predator free 2050. As  the Roopu has no legal standing, Te Rūnanga o Te Rarawa has agreed to hold and  administer the Department of Conservation funds on the Roopu’s behalf.  

The Mission of Te Rūnanga o Te Rarawa is to provide the means for hapu/marae to  develop their resources within each rohe to enhance the wellbeing of Te Rarawa. 

Through Jobs for Nature, over $20 million dollars of funding has come to Te Tai  Tokerau to support a number of projects. The majority of these projects are hapū and iwi-led, aimed at restoring the ora and mauri of ngāhere and whenua. One of  the main activities will be predator control. 

Through the process of developing a portfolio of projects the Jobs for Nature  Alliance (Papatūānuku Leadership Roopu) decided that Papatūānuku needed to be  at the heart of what we do, with a legacy of enhanced wellbeing of te taiao mō te  tangata. The goal with these projects is to see sustainable, long term outcomes for  both.  

Eradication of predators from Te Tai Tokerau is an opportunity to retain the  progress made through Jobs for Nature funding and create jobs.  

Predator free 2050 (PF2050) is an ambitious goal to rid Aotearoa of our worst  predators: rats, stoats, weasels, ferrets, and possums.  

Kōrero with some whānau, hapū and iwi in Te Tai Tokerau has indicated an interest  in this kaupapa as long as it is approached in a way that supports local autonomy,  is inclusive of whānau, marae and hapū and is developed around upholding the  principles of te Tiriti mō te Whakaputanga. The first stage to support this kaupapa  is building social license through communications and engagement. 

Sharing the stories of kaimahi involved in restoring the whenua, ngāhere and the  relationship of kaitiakitanga, whakapapa to te taiao is an opportunity to engage  whānau in the PF2050 kaupapa within a broader, inclusive approach reflective of a  Te Āo Māori worldview.

MEA have been invited to work collaboratively with the communication leads across all partner organisations to identify, develop, and share messages. 

MEA also worked beside each partner to support creating their own narratives, identify what information they have currently and pull together their approach to sharing their work with their uri/community.

Key Deliverables:

  • General services - communication, interviews
  • Strategy Services  - develop a Communications and Engagement Strategy for Te Taitokerau
  • Collaboration - work with communications leads across all partner organisations
  • Communications and Advisory Support services
  • Provision of Digital Marketing Services 
  • Social media and media engagement approach 
  • Provision of helpful resources, support and assets 
  • Offer support for training 
  • Provide advisory for video production 
  • Reporting - monthly reports, quarterly reports, and a final written report

More Work

Ready to work together?

We have over a decade of experience co-creating amazing outcomes with others. Have an upcoming project and need some professional support from a team that's been supporting Māori for over a decade. Get in touch below.